COLGATE - PROMOTIONAL CAMPAIGN

Description:

t IN Capital Studios, we had the pleasure of collaborating with Colgate on their Luminous White promotional campaign. This project involved creating three videos featuring popular Latina influencers to promote Colgate's Luminus White toothpaste. Our task was to enhance these videos by adding dynamic graphic elements and animations, making the content more engaging and fun for viewers. The end result was a series of lively and captivating promotional videos that effectively highlighted the product's features while leveraging the influencers' popularity.

Client
COLGATE
Agency
-
Categories
MOTION GRAPHICS

OUR CREATIVE PROCESS

ADDING DYNAMIC GRAPHICS

To bring the Colgate Luminus White campaign to life, we integrated vibrant graphic elements and animations over the existing footage of the influencers. Our team carefully crafted each animation to complement the influencers’ messages, adding a playful and engaging layer to the videos. This approach not only captured the attention of viewers but also enhanced the overall appeal of the promotional content.

BRINGING VISUALS TO LIFE

MOTION GRAPHICS ANIMATION

Our animation process ensured that the graphic elements blended seamlessly with the live-action footage. We focused on maintaining a cohesive look and feel, ensuring that the animations enhanced rather than distracted from the influencers’ performances. This meticulous attention to detail helped us create a polished final product that met Colgate’s high standards.

Here, you can watch the final promotional videos we created for the Colgate Luminus White campaign. These videos showcase our ability to integrate graphic elements and animations into live-action footage, creating engaging and visually appealing content. Check out the videos below to see how we brought Colgate’s vision to life.

the project

COLGATE LUMINOUS WHITE

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